integrated marketing and distribution of UGG Australia

JiuXing in China integrated marketing and distribution of UGG Australia

JiuXing in China announced that with the Deckers Asia Pacific to form joint ventures in China to open retail and wholesale distribution of UGG Australia branded products. Initial joint venture plans to open 1-2 UGG Store in the 2008. Deckers and Jiuxing, each enjoys a joint venture 49% and 51% of the rights and interests of the initial investment of 1,000,000 U.S. dollars, according to the proportion of investment, a joint venture of the total expected investment of 500 million. Deckers for a taste of footwear sales, the development of high-performance outdoor sports and Leisure daily life of footwear.

JiuXing believe that the strategic alliance will help companies to increase their consumption of the entire Greater China market.